:root {
  --ink: #09090b; --mid: #52525b; --soft: #71717a; --line: #e4e4e7; --pale: #d4d4d8; --tint: #f4f4f5; --hot: #e8890c; --on-hot: #09090b; --bg: #fff;
  --sans: "Geist", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
  --mono: "Geist Mono", ui-monospace, "SF Mono", Menlo, monospace;
  --gutter: clamp(16px, 2.8vw, 40px);
  color-scheme: light;
}
* { box-sizing: border-box; }
html { scroll-padding-top: 80px; }
body { margin: 0; background: var(--bg); color: var(--ink); font: 400 16px/1.6 var(--sans); overflow-x: hidden; -webkit-font-smoothing: antialiased; }
img, video { display: block; max-width: 100%; }
main, .footer { overflow-x: clip; }
a { color: inherit; }
h1, h2, h3, p, ul, ol, dl, dd, figure, blockquote { margin: 0; padding: 0; }
ul, ol { list-style: none; }
.wrap { width: 100%; max-width: 1520px; margin-inline: auto; padding-inline: var(--gutter); }
.muted { color: var(--soft); }
.small { font-size: 13px; }
small, .label-row, .section-label, dt, time, legend { font-family: var(--mono); font-size: 12px; font-weight: 500; letter-spacing: .1em; text-transform: uppercase; }
:focus-visible { outline: 2px solid var(--hot); outline-offset: 3px; }

.draft-bar { background: var(--ink); color: #fff; font: 500 12px/1.4 var(--mono); padding: 7px var(--gutter); text-align: center; }
.draft-bar b { color: var(--hot); }

/* nav */
.nav { position: sticky; top: 0; z-index: 20; display: flex; align-items: center; justify-content: space-between; height: 64px; padding-inline: var(--gutter); background: color-mix(in srgb, var(--bg) 84%, transparent); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px); border-bottom: 1px solid transparent; transition: border-color .2s; }
.nav.scrolled { border-color: var(--line); }
.brand { display: inline-flex; align-items: center; gap: 10px; font-weight: 800; letter-spacing: .04em; text-decoration: none; }
.brand i { width: 22px; height: 10px; border-radius: 0 0 12px 12px; border-bottom: 3px solid var(--hot); }
.nav nav { display: flex; gap: clamp(18px, 2.6vw, 38px); }
.nav nav a { font: 500 12px var(--mono); letter-spacing: .1em; text-transform: uppercase; text-decoration: none; padding: 6px 0; border-bottom: 1px solid transparent; }
.nav nav a:hover { border-color: var(--ink); }
.menu-btn { display: none; background: none; border: 1px solid var(--ink); border-radius: 999px; padding: 7px 16px; color: var(--ink); font: 500 12px var(--mono); letter-spacing: .1em; text-transform: uppercase; cursor: pointer; }

/* hero */
.hero { padding-top: 22px; }
.label-row { display: flex; justify-content: space-between; gap: 18px; flex-wrap: wrap; color: var(--mid); }
.label-row a { text-decoration: none; }
.giant { margin-top: clamp(22px, 3vw, 44px); font-weight: 900; font-size: clamp(3.1rem, 10.3vw, 10.5rem); line-height: .9; letter-spacing: -.045em; text-transform: uppercase; }
.giant > span { display: block; will-change: transform; }
.giant .shift { margin-left: clamp(0px, 9vw, 150px); }
.hero-grid { display: grid; grid-template-columns: 5fr 7fr; gap: clamp(24px, 5vw, 80px); margin-top: clamp(32px, 5vw, 76px); align-items: start; }
.hero-copy p { font-size: clamp(1.1rem, 1.6vw, 1.5rem); line-height: 1.4; font-weight: 500; max-width: 25em; }
.btn { display: inline-flex; align-items: center; gap: 12px; margin-top: 26px; padding: 14px 24px; border: 0; border-radius: 999px; background: var(--ink); color: var(--bg); font: 600 15px var(--sans); text-decoration: none; cursor: pointer; transition: background .2s; }
.btn:hover { background: var(--hot); color: var(--on-hot); }
.mini { margin-top: clamp(32px, 5vw, 64px); max-width: 420px; }
.mini div { display: flex; justify-content: space-between; gap: 16px; padding: 12px 0; border-top: 1px solid var(--line); }
.mini dt { color: var(--soft); }
.mini dd { font-weight: 500; text-align: right; }
.portrait { overflow: hidden; aspect-ratio: 11 / 14; background: var(--tint); }
.portrait img { width: 100%; height: 116%; object-fit: cover; object-position: 50% 12%; filter: grayscale(1) contrast(1.05); will-change: transform; }

/* sections */
.section { padding-top: clamp(72px, 10vw, 150px); }
.section-label { position: relative; display: flex; gap: 14px; padding-bottom: 16px; }
.section-label::after { content: ""; position: absolute; inset: auto 0 0; height: 1px; background: var(--ink); transform-origin: left; }
.js .section-label::after { transform: scaleX(0); transition: transform 1.2s cubic-bezier(.16,1,.3,1); }
.js .section-label.in::after { transform: none; }
.section-label b { font-weight: 500; color: var(--hot); }
.big { font-weight: 800; font-size: clamp(2.6rem, 5.6vw, 5.2rem); line-height: .95; letter-spacing: -.035em; text-transform: uppercase; }
.huge { margin-top: clamp(28px, 4vw, 56px); font-weight: 800; font-size: clamp(2.7rem, 7vw, 6.4rem); line-height: .94; letter-spacing: -.04em; text-transform: uppercase; }
.service { display: grid; grid-template-columns: 7fr 5fr; gap: clamp(24px, 5vw, 80px); padding-block: clamp(48px, 7vw, 104px); border-bottom: 1px solid var(--line); }
.service h3 { font-size: clamp(1.4rem, 2.2vw, 2rem); line-height: 1.15; letter-spacing: -.02em; font-weight: 600; }
.service p { margin-top: 16px; color: var(--mid); max-width: 34em; }
.abc { margin-top: 26px; }
.abc li { display: flex; gap: 18px; padding: 13px 0; border-top: 1px solid var(--line); font-weight: 500; }
.abc b { font: 500 12px/1.9 var(--mono); color: var(--soft); }
.text-link { display: inline-flex; gap: 10px; margin-top: 22px; font-weight: 600; text-decoration: none; border-bottom: 1px solid var(--ink); padding-bottom: 3px; }
.text-link:hover { color: var(--hot); border-color: var(--hot); }

/* tool bands */
.bands { overflow: hidden; padding-top: clamp(64px, 8vw, 120px); }
.band { white-space: nowrap; font-weight: 800; font-size: clamp(3rem, 8vw, 8rem); line-height: 1.06; letter-spacing: -.035em; text-transform: uppercase; will-change: transform; }
.band.pale { color: var(--pale); margin-left: -30vw; }

/* steps */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(20px, 3vw, 44px); margin-top: clamp(36px, 5vw, 72px); }
.steps li { border-top: 1px solid var(--ink); padding-top: 14px; }
.steps small { color: var(--soft); }
.steps h3 { margin-top: 26px; font-size: 1.3rem; font-weight: 600; letter-spacing: -.015em; line-height: 1.2; }
.steps p { margin-top: 10px; color: var(--mid); }

/* work */
.media-grid { display: grid; grid-template-columns: 5fr 7fr; gap: clamp(20px, 3vw, 44px); margin-top: clamp(48px, 6vw, 96px); }
.media-card { border-top: 1px solid var(--ink); padding-top: 14px; min-width: 0; }
.media-card small { color: var(--soft); }
.media-card h3 { margin: 22px 0 18px; font-size: clamp(1.3rem, 2.2vw, 2rem); line-height: 1.12; letter-spacing: -.02em; font-weight: 600; }
.media-card audio, .media-card video { width: 100%; }
.media-card video { background: var(--ink); aspect-ratio: 16 / 9; }

/* about */
.lead-title { margin-top: clamp(28px, 4vw, 56px); font-size: clamp(2.2rem, 5.2vw, 4.8rem); line-height: 1.02; letter-spacing: -.035em; font-weight: 600; }
.about-grid { display: grid; grid-template-columns: 5fr 7fr; gap: clamp(24px, 5vw, 80px); margin-top: clamp(36px, 5vw, 72px); }
.about-copy { font-size: clamp(1.15rem, 1.7vw, 1.55rem); line-height: 1.4; }
.facts > div { display: grid; grid-template-columns: 5fr 7fr; gap: 18px; padding: 20px 0; border-top: 1px solid var(--line); align-items: baseline; }
.facts dt { font: 800 clamp(1.25rem, 2vw, 1.9rem)/1.1 var(--sans); letter-spacing: -.02em; text-transform: none; }
.facts dd { color: var(--mid); }
.journey { margin-top: clamp(56px, 8vw, 112px); }
.journey li { display: grid; grid-template-columns: 3fr 4fr 5fr; gap: 18px; padding: 18px 0; border-top: 1px solid var(--line); align-items: baseline; }
.journey time { color: var(--soft); }
.journey h3 { font-size: 1.1rem; font-weight: 600; line-height: 1.25; }
.journey p { color: var(--mid); }
.statement { margin-top: clamp(72px, 10vw, 150px); font-weight: 900; font-size: clamp(3.1rem, 11.4vw, 11.5rem); line-height: .92; letter-spacing: -.05em; text-transform: uppercase; }
.statement > span { display: block; will-change: transform; }
.statement > span:nth-child(2) { margin-left: 8%; }
.statement > span:nth-child(3) { margin-left: 16%; }
.statement .hot { color: var(--hot); }
.quote { margin-top: clamp(44px, 6vw, 88px); margin-left: auto; max-width: 780px; padding-top: 18px; border-top: 1px solid var(--ink); }
.quote p { font-size: clamp(1.25rem, 2.2vw, 2rem); line-height: 1.25; font-weight: 500; letter-spacing: -.015em; }
.quote cite { display: block; margin-top: 16px; font: 500 12px var(--mono); letter-spacing: .1em; text-transform: uppercase; color: var(--soft); }

/* contact */
.contact-grid { display: grid; grid-template-columns: 4fr 8fr; gap: clamp(24px, 5vw, 80px); margin-top: clamp(36px, 5vw, 72px); }
.contact-side p { font-size: 1.15rem; line-height: 1.4; }
.contact-side small { display: block; margin-top: 32px; color: var(--soft); }
.contact-side .muted { font-size: 15px; margin-top: 8px; }
.form { display: grid; gap: 22px; min-width: 0; }
.form fieldset { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; margin: 0; padding: 0; border: 0; min-width: 0; }
.form legend { padding: 0 0 12px; color: var(--mid); }
.choice { position: relative; display: block; padding: 16px; border: 1px solid var(--line); cursor: pointer; transition: border-color .15s, background .15s; }
.choice input { position: absolute; opacity: 0; inset: 0; width: 100%; height: 100%; margin: 0; cursor: pointer; }
.choice b { display: block; font-size: 14px; font-weight: 600; line-height: 1.25; }
.choice span { display: block; margin-top: 8px; color: var(--soft); font-size: 13px; }
.choice:hover { border-color: var(--soft); }
.choice:has(input:checked) { border-color: var(--ink); background: color-mix(in srgb, var(--hot) 10%, var(--bg)); box-shadow: inset 0 0 0 1px var(--ink); }
.choice:has(input:focus-visible) { outline: 2px solid var(--hot); outline-offset: 2px; }
.two { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.form > label, .two label { font-size: 14px; font-weight: 500; }
.form input:not([type=radio]), .form textarea { display: block; width: 100%; margin-top: 6px; padding: 10px 0; border: 0; border-bottom: 1px solid var(--pale); border-radius: 0; background: none; color: var(--ink); font: 400 16px var(--sans); resize: vertical; }
.form input:focus, .form textarea:focus { outline: 0; border-color: var(--hot); }
.form .btn { margin-top: 2px; justify-self: start; }

/* footer */
.footer { padding-top: clamp(80px, 12vw, 170px); padding-bottom: 20px; overflow: hidden; }
.footer > .label-row { padding-bottom: 16px; border-bottom: 1px solid var(--ink); }
.foot-links { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; padding-block: clamp(32px, 5vw, 64px) clamp(28px, 4vw, 48px); }
.foot-links a { position: relative; display: block; font-weight: 600; text-decoration: none; font-size: 1.05rem; }
.foot-links small { display: block; color: var(--soft); margin-bottom: 8px; }
.foot-links span { position: absolute; right: 8px; top: 18px; }
.foot-links a:hover { color: var(--hot); }
.wordmark { font-weight: 900; font-size: 22vw; line-height: .78; letter-spacing: -.05em; white-space: nowrap; }

/* reveal */
.js [data-reveal] { opacity: 0; transform: translateY(22px); transition: opacity .7s ease, transform .7s cubic-bezier(.2,.7,.2,1); }
.js [data-reveal].in { opacity: 1; transform: none; }

/* moving type */
.w { display: inline-block; overflow: hidden; vertical-align: top; padding: .1em .03em .14em; margin: -.1em -.03em -.14em; }
.wi, .ch { display: inline-block; transform: translateY(120%); transition: transform 1s cubic-bezier(.16,1,.3,1); transition-delay: calc(var(--i, 0) * 38ms); will-change: transform; }
.ch { transition-delay: calc(var(--i, 0) * 24ms); }
.in .wi, .in .ch, .in.wi, .in.ch { transform: none; }
.wordmark.in .ch { transition-duration: 1.2s; transition-delay: calc(var(--i, 0) * 55ms); }
.band { display: flex; width: max-content; }
.band > span { padding-right: .35em; }

/* page progress and curtain */
.progress { position: fixed; inset: 0 0 auto; height: 3px; z-index: 60; pointer-events: none; }
.progress i { display: block; height: 100%; background: var(--hot); transform: scaleX(0); transform-origin: left; }
.curtain { position: fixed; inset: 0; z-index: 90; display: grid; place-items: center; background: var(--ink); color: var(--bg); transform: translateY(100%); pointer-events: none; font-weight: 900; font-size: clamp(2.6rem, 11vw, 9rem); letter-spacing: -.05em; overflow: hidden; }
.curtain span { color: var(--hot); }

/* horizontal gallery */
.hscroll { margin-top: clamp(28px, 4vw, 56px); }
.hsticky { position: relative; overflow-x: auto; scroll-snap-type: x proximity; -webkit-overflow-scrolling: touch; }
.htrack { display: flex; align-items: stretch; gap: clamp(16px, 2vw, 32px); width: max-content; padding: 8px var(--gutter) 24px; }
.hintro { width: min(82vw, 620px); display: flex; flex-direction: column; justify-content: space-between; gap: 28px; scroll-snap-align: start; }
.hintro .huge { margin: 0; }
.hintro p { color: var(--mid); max-width: 24em; }
.card { display: flex; flex-direction: column; gap: 10px; width: min(82vw, 560px); padding: 0; border: 0; background: none; color: inherit; font: inherit; text-align: left; cursor: pointer; scroll-snap-align: center; transform-style: preserve-3d; will-change: transform; }
.card-img { display: block; overflow: hidden; aspect-ratio: 4 / 3; background: var(--tint); }
.card-img img { width: 118%; max-width: none; height: 100%; object-fit: cover; object-position: top; margin-left: -9%; transition: scale .8s cubic-bezier(.16,1,.3,1); will-change: transform; }
.card:hover .card-img img, .card:focus-visible .card-img img { scale: 1.05; }
.card small { margin-top: 8px; color: var(--soft); }
.card strong { font-size: clamp(1.25rem, 2vw, 1.8rem); line-height: 1.12; font-weight: 600; letter-spacing: -.02em; }
.card em { font-style: normal; color: var(--mid); font-size: 14px; }
.hbar { display: none; }
.hscroll.pinned .hsticky { position: sticky; top: 0; height: 100vh; overflow: hidden; display: flex; flex-direction: column; justify-content: center; padding-top: 64px; }
.hscroll.pinned .htrack { padding-block: 0; will-change: transform; }
.hscroll.pinned .card { width: clamp(420px, 42vw, 680px); }
.hscroll.pinned .hintro { width: clamp(460px, 44vw, 720px); }
.hscroll.pinned .hbar { display: block; position: absolute; inset: auto var(--gutter) 22px; height: 2px; background: var(--line); }
.hbar i { display: block; height: 100%; background: var(--ink); transform: scaleX(0); transform-origin: left; }

/* expanding case study */
.case { position: fixed; inset: 0; width: 100vw; height: 100dvh; max-width: none; max-height: none; margin: 0; padding: 0; border: 0; background: var(--bg); color: var(--ink); overflow: auto; overscroll-behavior: contain; }
.case::backdrop { background: transparent; }
.case-close { position: sticky; top: 16px; float: right; z-index: 2; margin: 16px var(--gutter) 0 0; padding: 10px 18px; border: 0; border-radius: 999px; background: var(--ink); color: var(--bg); font: 500 12px var(--mono); letter-spacing: .1em; text-transform: uppercase; cursor: pointer; }
.case-body { min-height: calc(100dvh + 1px); max-width: 1320px; margin-inline: auto; padding: 28px var(--gutter) 72px; }  /* always scrollable, so the page behind stays still */
.case-body small { color: var(--soft); display: block; }
.case-body h2 { margin-top: 18px; font-weight: 800; font-size: clamp(2.4rem, 6.4vw, 6rem); line-height: .95; letter-spacing: -.04em; text-transform: uppercase; }
.case-grid { display: grid; grid-template-columns: 7fr 5fr; gap: clamp(24px, 4vw, 64px); margin-top: clamp(28px, 4vw, 56px); }
.case-grid img { width: 100%; border: 1px solid var(--line); }
.case-grid h3 { font: 500 12px var(--mono); letter-spacing: .1em; text-transform: uppercase; color: var(--soft); margin-top: 26px; padding-top: 12px; border-top: 1px solid var(--line); }
.case-grid h3:first-child { margin-top: 0; }
.case-grid p, .case-grid li { margin-top: 10px; font-size: 1.05rem; }
.case-grid .result { font-weight: 600; font-size: 1.3rem; line-height: 1.25; }
.case-note { margin-top: 22px; color: var(--soft); font-size: 13px; }
.next-case { display: block; width: 100%; margin-top: 44px; padding: 26px 0; border: 0; border-top: 1px solid var(--ink); background: none; color: inherit; text-align: left; font: 800 clamp(1.5rem, 4vw, 3.4rem)/1.05 var(--sans); letter-spacing: -.03em; text-transform: uppercase; cursor: pointer; }
.next-case small { font-weight: 500; letter-spacing: .1em; margin-bottom: 8px; }
.next-case:hover { color: var(--hot); }

/* cursor follower */
.cursor { position: fixed; left: 0; top: 0; z-index: 80; pointer-events: none; display: grid; place-items: center; width: 34px; height: 34px; margin: -17px 0 0 -17px; border: 1.5px solid #fff; border-radius: 50%; mix-blend-mode: difference; opacity: 0; transition: width .28s, height .28s, margin .28s, background .28s, opacity .2s; }
.cursor b { font: 500 11px var(--mono); letter-spacing: .08em; text-transform: uppercase; color: #000; opacity: 0; }
.cursor.show { opacity: 1; }
.cursor.big { width: 92px; height: 92px; margin: -46px 0 0 -46px; background: #fff; }
.cursor.big b { opacity: 1; }
.cursor.down { width: 22px; height: 22px; margin: -11px 0 0 -11px; }

/* 3D */
[data-tilt] { transform-style: preserve-3d; }
.portrait { will-change: transform; }
.routine { display: grid; grid-template-columns: 7fr 5fr; gap: clamp(20px, 4vw, 60px); align-items: center; }
.scene { display: grid; justify-items: center; gap: clamp(44px, 5vw, 64px); perspective: 1000px; touch-action: pan-y; cursor: grab; user-select: none; -webkit-user-select: none; padding-block: 26px; }
.scene.drag { cursor: grabbing; }
.scene small { color: var(--soft); }
.box { --s: clamp(130px, 15vw, 210px); position: relative; width: var(--s); height: var(--s); transform-style: preserve-3d; will-change: transform; }
.f { position: absolute; inset: 0; display: grid; place-items: center; background: #c99a63; border: 1px solid #93693a; box-shadow: inset 0 0 44px rgba(89,55,21,.35); backface-visibility: hidden; }
.f::before { content: ""; position: absolute; inset: 0 41%; background: rgba(255,240,214,.5); }
.f b { position: relative; padding: .1em .45em; background: var(--ink); color: #fff; font: 800 clamp(1.05rem, 1.8vw, 1.5rem) var(--sans); letter-spacing: -.01em; }
.f1 { transform: translateZ(calc(var(--s) / 2)); }
.f2 { transform: rotateY(180deg) translateZ(calc(var(--s) / 2)); }
.f3 { transform: rotateY(90deg) translateZ(calc(var(--s) / 2)); background: #bd8e58; }
.f4 { transform: rotateY(-90deg) translateZ(calc(var(--s) / 2)); background: #bd8e58; }
.f5 { transform: rotateX(90deg) translateZ(calc(var(--s) / 2)); background: #d6aa76; }
.f6 { transform: rotateX(-90deg) translateZ(calc(var(--s) / 2)); background: #a97d4a; }

/* journey spine */
.journey { position: relative; }
.journey::before { content: ""; position: absolute; left: 0; top: 0; width: 100%; height: 2px; background: var(--hot); transform: scaleX(var(--spine, 0)); transform-origin: left; z-index: 1; }

@media (max-width: 900px) {
  .routine, .case-grid { grid-template-columns: 1fr; }
  .hero-grid, .service, .about-grid, .contact-grid, .media-grid { grid-template-columns: 1fr; }
  .portrait { order: -1; }
  .steps { grid-template-columns: 1fr; }
  .journey li { grid-template-columns: 1fr; gap: 4px; }
  .form fieldset { grid-template-columns: 1fr 1fr; }
  .foot-links { grid-template-columns: 1fr 1fr; gap: 26px 16px; }
  .menu-btn { display: block; }
  .nav nav { position: fixed; inset: 64px 0 auto; display: none; flex-direction: column; gap: 0; padding: 10px var(--gutter) 24px; background: var(--bg); border-bottom: 1px solid var(--ink); }
  .nav.open nav { display: flex; }
  .nav nav a { font: 800 clamp(2rem, 11vw, 3.2rem)/1.15 var(--sans); letter-spacing: -.03em; }
}
@media (max-width: 520px) {
  .two, .form fieldset { grid-template-columns: 1fr; }
  .facts > div { grid-template-columns: 1fr; gap: 4px; }
  .label-row { font-size: 11px; }
  .giant .shift { margin-left: 0; }
}
@media (prefers-reduced-motion: reduce) {
  .js .section-label::after { transform: none; transition: none; }
  .js [data-reveal] { opacity: 1; transform: none; transition: none; }
}
@media print {
  .draft-bar, .nav, .form, .case, .curtain, .cursor, .progress { display: none; }
  .js [data-reveal] { opacity: 1; transform: none; }
}